Communication Solutions
Gianna (2).jpg

Resume

Resume of Kavita Srinivasan

Communications Specialist - Creative | Marketing | Business

Communication Strategist and Manager

Thingamajigs - That Indian Drink - Taproot Foundation

NOVEMBER 2013 - PRESENT

 

Conceptualised, managed and executed product marketing campaigns, event organization and promotion, brand development, and business communication activities. The experience spans across all forms of media, from print to digital.


Copywriter and Content Creator

Ogilvy & Mather - Dentsu Communications - DDB Mudra RAPP - That Indian Drink - Taproot Foundation - Thingamajigs - the creative group

AUGUST 2008 - PRESENT 

Strategized, developed and wrote copy/content for campaigns across channels - print,radio,TV, digital media. This includes global brand marketing projects, service/product promotion (small to large scale) and social awareness campaigns.


Creative Writer and Storyteller

San Francisco City Guides - Independent Projects

MAY 2014 - PRESENT

Researched historical data (web and in-library archives), and wrote storytelling scripts for historical walking tours. Developed story-driven content for global fundraiser projects. Completed the first draft of a science-fiction novel and wrote short stories (to be published).

 
  • In Search of Sound (2016) Non-profit brand website development

  • Mom’s Art of Giving (2015) International Fundraiser to feed children in India

  • Aeolian Day (2015) Community festival to showcase invented wind-played instruments

  • And I Left Only Footprints (2012) Photo exhibition and auction of travel photographs

  • For Those Who Do (2011) Signature Copy for Lenovo worldwide brand campaign

  • Kremlin Billboard Challenge (2010) Agency-wide billboard design contest (finalist)

  • National No Child labor Campaign (2009) Country-wide campaign to spread awareness against child labor

  • Strong, Creative Communication Skills

  • Organizational and management skills (project, operations & team)

  • Expert in web communication tools

  • Ability to translate prospects into valuable connections

  • Strategic approach to projects with tight deadlines

  • Storytelling approach to all forms of writing

  • Understanding of computer science and digital media

Bachelor of Technology (CSE)

Indira Gandhi Institute of Technology, Delhi (India)

JULY 2000 - JUNE 2004

Studied the fundamentals of computer science and applied pure sciences, with focus on software design and development

Master of Creative Advertising

Queensland University of Technology, Brisbane (Australia) 

FEB 2007 - JULY 2008

Studied consumer behaviour, marketing and promotion, with focus on creative advertising tools and approach.

Software Engineer

Amdocs / Sapient Technologies / Biometric InnovationS

SEP 2004 - JUNE 2008

Wrote programs in COBOL, C++; provided quality upgrades and administered quality assurance process in small to large projects.

Classical Music

A trained classical vocalist; piano, violin and flute student; experiments and composes with other stringed/percussion instruments.

Professional Volunteer

Active consultant for various nonprofit organizations in different capacities. Leads free city walking tours two times a month.

Running, Swimming & Hiking

Long-distance runner, biker, recreational swimmer, and climbed Kilimanjaro as a travel-hiker.

Artist & Maker

Paints in Acrylic, and over wine-bottles; builds different things such as camera obscura, glass harp etc., and experiments with scientific/artistic ideas.